Three Reasons You Should Stop Calling Yourself a Brand
We live in an age obsessed with the idea of your “personal brand.” But here’s the thing, you are not a brand. That is not to say that certain aspects of who you are or what you create cannot be manifested in some commercial form—that is, after all, what many great brands are—but you, the individual human being, can never yourself be a brand. Here’s three key reasons why.
Investing Beyond Money: Your Human & Creative Assets
Your most valuable asset is not a traditional financial asset, such as a stock, bond, real estate, etc. Your most valuable asset is YOU—that is, who you are and the impact you have on society and culture.
The Future of Influencer Marketing: Finding Your Purpose
Influencer marketing has becoming a booming industry seemingly overnight. Prior to the Covid-19 pandemic, experts estimated that the value of influencer marketing could reach $15 billion by 2022. If you are an influencer right now, however, you are probably wondering about the future of the industry and your ability to generate revenue through your social media feeds in the wake of the global pandemic. To understand the answer to this problem, we must first understand the purpose of influencer marketing versus the purpose of being an influencer.
The Real Reason Why Artists Die Without A Will
There is a long list of famous people who died without having a will. In recent years, music icons Prince and Aretha Franklin shocked the world when it was reported that neither had a will or estate plan when they died. According to a recent study, 60% of all Americans currently do not have a Will. The question is: Why? Some will say that the reason is simply that artists like Prince and Aretha Franklin do not want to think about their death, that they feel a sense of immortality and that planning for their death is just not at the top of an artist’s list of priorities and is continually pushed off while their career and other matters are focused on. While there may be some truth to these assertions, the problem is actually a lot more complex. In fact, the real reason why artists like Prince and Aretha Franklin die without a will has less to do with the artist failing to act and more to do with how legal, tax, financial and other professional advisors address the issue.
What is Your Legacy?
The terms “legacy” and “legacy planning” are being increasingly used by wealth managers, estate planners and other financial advisors. Unfortunately, these terms are mostly used as synonyms for “estate” and “estate planning.” Learn the true meaning of your legacy and how you can proactively plan and build your legacy through a legacy plan.
Your Legacy During Times of Crisis
This global pandemic is happening to all of us and it will be part of each of our legacies. Your traditional financial assets can do very little in this time and, in fact, many have lost money because the markets have all been negatively affected. Now is the time to use your human assets to define your legacy. Now is the time you can invest in and grow your human capital through this experience.